Digital Marketing Workshops
Personalized training sessions that empower marketers to do more!
Brie E Anderson Leads
Workshops Designed for Lasting Impact
The Time You Need
Workshops require 90 minutes or more. This is to ensure ample time for hands on training.
The best part of a workshop or training setting is being able to work on YOUR specific needs.
Whether we are creating more effective strategies or recovering wasted dollars, your money will be better spent after we work together.
Hands On Training
Get actual work done while you learn.
I work with you to solve some of the problems you find yourself getting hung up on.
No two sessions will be the same as we spend the time working on YOUR accounts.
Workshop Topics and Itineraries
Understanding the Funnel of Today
- The workshop will start with an interactive “Funnel of Today” presentation where I will discuss the impact the Internet has on the traditional marketing funnel
- Then you’ll work through your customer journey in order to identify the funnel(s) your customers flow through
- The workshop will lead to insights on how to move consumers through the funnel more efficiently
NOTE: This workshop does have homework to be completed before we meet 😉
OPTIONAL: Create custom Google Data Studio Dashboard
Show Me the Money! Digital Marketing ROI
- Brie will deliver an interactive ROI presentation where we will answer the age old question “How is this effecting the bottom line?”
- You will work through your biggest concerns around the value of Digital Marketing
- You will find where money is being made and, potentially, lost for your company through Digital Marketing Analytics
OPTIONAL: Create custom Automated Google Data Studio Report for ROI
Creating Custom Dashboards
- Brie will take you on a tour of Google Tag Manager, Google Analytics and any social platforms’ analytics that you may be using
- You will work together to identify the Key Performance Indicators (KPIs) important to your company
- You will check all of your tags to ensure they are collecting the right data
- You will create dashboards that can be used to track all of your KPIs automatically
Mining For Gold in Current Campaigns
- Brie will give a Mining For Gold in Current Campaigns presentation to introduce the secret places gold likes to hide in Campaigns
- The group will be taken on a tour of the “Gold Mines” in digital campaign
- You will work together to identify potential improvements for campaigns
Build Your Brand Voice
- Brie will go over the importance of Brand Voice
- The individuals will create a brand profile using given material
- You will come together as a group and compare profiles
- The group will work on a comprehensive brand profile and determine the appropriate Brand Voice
OPTIONAL: Content creation workshop using new and improved Brand Voice
Content Inspiration and Creation
- Brie will present a modified version of a “Breakout and Be Buzzworthy” presentation
- Group will take part in activities that inspire innovation
- You will explore tools used for content inspiration such as BuzzSumo, Answer the Public, Hashtags and more
- The group will create a list of potential content to create
- Each individual will leave with 5 or more pieces of content
Search Engine Optimization (SEO) as Taught By My Omi
- Brie will give a brief version of a presentation titled, “I learned everything about SEO from my Grandma” where you will explore the basics of SEO
- You will select a page on your site that could use some SEO help and list out the SEO pros and cons of the page
- You will then use Omi’s rules to create an SEO Playbook that can be delivered to your developer for execution
Let's Get Started!
There is not much needed to get started, just a time that you are available! Workshops can be scheduled for 90 minutes or more. Contact me for pricing and needs.